Online dating marketing plan
Match has been the pioneer of the online dating era, founded in April 1995.According to Diffen.com, members on Match tend to be on the quest for anything from casual encounters/hook-ups to long-term relationships. Dating services like Tinder and Plenty of Fish are extremely popular amongst young people looking for quick ways to meet people near them, with the average user age being 27.Stick to what is working best for you – which isn’t necessarily the amount of responses you get, but the quality of these “leads.” You’ll find that taking a systematic approach to your dating life with a marketing spin can actually take the stress out of it and allow you to get to know yourself better (another great quality in a mate).Now go forth and prosper – but more importantly keep your heart open so you can let love come rollin in, wherever it happens to come from.Once you’ve applied these marketing techniques, it will be time for the performance analysis.During this step of the process, take note of the type of responses you receive on different platforms, and with one profile picture versus another.While these results might tempt you to fill out your profile accordingly, faking who you are is not going to result in love. If you aren’t into yoga, don’t include yoga, and if you don’t ski then don’t say you do!
Description: Your profile should include a few of your interests, preferred languages, and a quick description of your ideal connection.
With Valentine’s Day around the corner, many are turning to less conventional dating methods like online dating.
Everyone knows these services exist and I bet you can name at least one couple you know that met online.
Taking a web marketing approach to online dating can increase your chances of falling in love online.
It is first crucial to realize that you are a brand, and just as any brands must do, you should have a clear idea of who you are.