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In 1998, Gap launched a direct competitor to Victoria's Secret: Gap Body.In 2006, The New York Times reported that traditional fashion was influenced by intimate apparel "in part because of the influence of Victoria's Secret – and ubiquitous, sexually charged come-hither marketing." Victoria Secret's operations are organized into three divisions: Victoria's Secret Stores (stores), Victoria's Secret Direct (online and catalog operations), and Victoria's Secret Beauty (their bath and cosmetics line).United States, Canada, United Kingdom, Italy, France, Spain, Portugal, Austria, Germany, Switzerland, Ireland, Poland, Serbia, Russia, Denmark, Norway, Sweden, Finland, Lebanon, Mexico, Chile, Argentina, Colombia, Brazil, Indonesia, Malaysia, Philippines, Japan, China, South Korea, South Africa, Egypt, Jordan, Israel, United Arab Emirates, Iran, Taiwan, Thailand, Australia, New Zealand and Singapore Victoria's Secret is an American designer, manufacturer, and marketer of women's lingerie, womenswear, and beauty products.Founded in 1977 as a response to packaged underwear, which the company's founder considered to be "ugly, floral-print nylon nightgowns", the company is now the largest American retailer of women's lingerie.Eight years prior to founding Victoria's Secret, in the late 1960s, Raymond was embarrassed when purchasing lingerie for his wife at a department store.Newsweek reported him looking back on the incident from the vantage of 1981: "When I tried to buy lingerie for my wife," he recalls, "I was faced with racks of terry-cloth robes and ugly floral-print nylon nightgowns, and I always had the feeling the department store saleswomen thought I was an unwelcome intruder.".They sell a range of bras, panties, hosiery, cosmetics, sleepwear, and other products.
As of 2016, there are 15 stores in the United Kingdom. malls in August 2012 and October 2012, respectively. It was the first Victoria's Secret franchise store in Europe, The catalog under Raymond's leadership took the form of an upmarket version of Frederick's of Hollywood lingerie catalog being more sensuous than the catalog published under the future leadership of The Limited.In 2010, Victoria's Secret expanded with franchises internationally. opened the first Victoria's Secret store in the Middle East region in Kuwait. The first Polish store opened in July 2012 at the Złote Tarasy shopping mall in Warsaw and is operated by M. The New York Times reported that the financial success of Victoria's Secret catalogs influenced other catalogs, which changed to present lingerie as "romantic and sensual but tasteful" "in which models are photographed in ladylike poses against elegant backgrounds." This led to Victoria's Secret dominating the catalog field for "lingerie and sexy nightwear." The catalogs allowed for consumers to review the entire spectrum of product offerings, along the axes of style, color and fabric.The first franchise store in Latin America opened in Isla Margarita, Venezuela on June 25, 2010 followed by other stores in the country, and in Bogota, Colombia, in July 2012 selling beauty products and accessories. Victoria's Secret accepted catalog orders via telephone 24 hours a day.The company does business in the following retail formats: general merchandise stores, apparel stores. Upscale." During the 1990s, Victoria's Secret saw a 30% increase in store sales after the use of analyzing in their data warehouse in which specific store the styles, sizes and color of which bras were selling.In 2000, the Los Angeles Times reported that Victoria's Secret continued the practice of putting "on a British air—or what the Ohio-based chain thinks Americans believe is British. As of 2010, there are 1,000 Victoria's Secret lingerie stores and 100 independent Victoria's Secret Beauty Stores in the United States, mostly in shopping centers.Angel's Group, the Colombian company operating the franchise, is planning to open 10 stores in Colombia. Viewers who logged onto the Victoria's Secret's website to view the company's first webcast of their fashion show on February 3, 1999, were unable to view the webcast due to the Internet infrastructure Victoria Secret's selected was unable to meet user demand causing some users to be unable to view the webcast.On July 10, 2007, the Victoria's Secret parent company, Limited Brands, sold a 75% interest in their apparel brands, Limited Stores and Express to Sun Capital Partners, to focus on expanding their Victoria's Secret and Bath & Body Works units.At the time when Raymond founded Victoria's Secret, most women in America purchased "dowdy", "pragmatic", "foundation garments" by Fruit of the Loom, Hanes, and Jockey in packs of three from department stores and saved "fancier items" for "special occasions" like honeymoons."Lacy thongs and padded push-up bras" were niche products during this period found "alongside feathered boas and provocative pirate costumes at Frederick's of Hollywood" outside of the mainstream product offerings available at department stores.The “angels” comes from his wife being in a sorority where their mascot was an angel.Victoria's Secret transformed from "more burlesque than Main Street" to a mainstay that sold broadly accepted underwear.